‘Bloom‘ is an interactive urban play structure commissioned for the London Olympic and Paraolympic games in 2012, in their signature shocking pink. It is a social sculpture–”a playground formed by players“–that requires engagement for its formation. A single fabricated piece bears three connections that allow the construction of a ring, a spiral, or a branch, which can then each ‘bloom’ out into the larger structure either by replication or variation; over 60,000 pieces were distributed across London for the games.
‘Bloom’ makes me think differently about what playgrounds can be. Multiple configurations from single components, flexible construction, social engagement, temporary/distributed installations…these are all places that play is going in the future. The post-playground era is already here!
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